To celebrate the reveal of D.O.N. Issue #1 and disrupt the traditional sneaker unveil, adidas and Mitchell worked with his alma mater, Greenwich Country Day School in Connecticut, to select two aspiring sports writers and provide them with the opportunity to be the first to interview Mitchell about what this moment means for him and his family.
“My message with this shoe is that it’s for kids not only your age, but younger than you guys, older than you guys, just [for those who] believe that they can do anything,” Mitchell said. “You don’t have to be the number one recruit, you don’t even have to be a basketball player. I just want this to send a positive message to make kids feel inspired that they can be what they want to be.”