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Sales Competition of YEEZY BOOST And Air Jordan 1

There’s a saying: in the era of cultural shock, sneakers become, as it were, the only constant belief of young people. And do you know how many pairs of  YEEZY BOOST and Air Jordan 1 have been sold in the former half of this year? And although there are a lot of up-and-coming players in the secondary shoe market, the brands which are on top of the shoe market remain Nike and Adidas. As time goes by , what is the outcome of the fierce competition between  YEEZY BOOST and Air Jordan 1 ? Let’s see…

Last year in the competition of YEEZY and Air Jordan 1, it was obvious that the latter won out over the former. And from then on, Air Jordan 1 adapted some strategies which further beat out  YEEZY.

According to the official data released by StockX in 2018, Air Jordan 1 Retro High OG sold the best while the second one is YEEZY BOOST 350 V2 and the third YEEZY Desert Rat 500. In addition, the fourth and the fifth both are Air Jordan sneakers.

However, everything remains unknown and so does the outcome of the competition between YEEZY BOOST and Air Jordan 1 of this year. Things are likely to fare the way we hadn’t expected. In the former half of 2019, YEEZY has, at least, released 17 sneakers with different color scheme. Even though YEEZY BOOST 700 and YEEZY BOOST 700 V2 are both in discount state, YEEZY BOOST 350 V2 still gains a large number of popularity among sneaker fans. On top of that,  data have shown that the color scheme of “Black Reflective” has been sold for more than 10000 pairs while the female size nearly 30000 pairs. All these demonstrate that YEEZY series still have great influences on the shoe market.

The color scheme “Black Reflective” of YEEZY BOOST 350 V2 is the real winner of the first half of this year with an average price of $1,171.

Apart from that, YEEZY BOOST 350 V2 has also released Antlia which is available in Europe only. And the limited Antlia and Synth are also released later. As a matter of fact, they are quite similar to each other, as is shown below.

However, the fact is that besides the YEEZY sneakers mentioned above, the other YEEZY BOOST shoes seem quite average and they seem ignored. As for their prices, they fluctuate a lot.

What is worth mentioning is that never has YEEZY BOOST launched a sneaker that still can gain much popularity under the premise of oversized inventory. Only when a shoe’s amount is known limited will it be sold out in a short time.

Let’s turn to Air Jordan 1 then. In the past 6 months, except Nike SB x Air Jordan 1 High OG “Court Purple” and Travis Scott x Air Jordan 1 High OG, Air Jordan 1 didn’t seem to have any very popular models. From an objective standpoint, except some objective causes, a subjective reason is Nike seemed not pay much effort to Air Jordan 1.

The newly released Air Jordan 1 High OG “Gym Red” can be looked upon as the last effort of Air Jordan 1 in the former half of 2019.

The Air Jordan 1 High OG “Turbo Green”,Air Jordan 1 High OG “Neutral Grey”,Air Jordan 1 High OG “Phantom” and Air Jordan 1 High OG Defiant “Couture” released earlier are all priced under one thousand yuan. 

It is quite obvious that YEEZY BOOST has basically  won in the first half year. However, there are many sneakers waiting for releasing. So we can not rush to a conclusion now because there is still a long way to go for YEEZY BOOST and Air Jordan 1.




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Air Jordan 1 Retro High Rookie of the Year Close Look And Review

AIR JORDAN 1 has released a number of color colorways since in 2018 years, which is highly attracted by a lot of fans. In the near future, Rookie of the Year, inspired by the brown shirt worn by Michael Jordan for the Rookie of the Year, the shoe was released .

Today we will close look at this kind of shoe and take a review .



On April 30, 1985, Michael Jordan accepted the NBA’s Rookie of the Year honors. During the year, he averaged 28.2 points per game and led the Chicago Bulls to a playoff berth. In Michael Jordan fashion, his acceptance speech was short and funny.

In 1985 the Air Jordan 1 debuted as the first sneaker from Air Jordan brand. NBA banned it for breaking the uniform regulations of the league. Michael Jordan was fined by NBA every time he worn these sneakers for playing game in the court which was paid by Nike every time. In the history of Air Jordan the Air Jordan 1 is among the most Retroed sport shoes.

“Hopefully next year will be more promising,” he says, “If not, maybe I’ll retire after two years.”


Air Jordan 1 Retro High OG “Rookie of the Year”
Color: Gold Harvest/Black-Sail
Style Code: 555088-700
Release Date: November 17, 2018
Price: $160

For the box,it is normal but just Nike logo.

There are the info of the side .


It features a White leather upper with Wheat overlays and Black detailing on the tongue label, ankle collar, Swoosh logo and rubber outsole. Highlighting the shoe is a detached layer around the customary ankle collar – very similar to the Off-White Jordan 1s, that displays rookie stats and a hidden message by MJ himself.


Although color is not the most classic black, white and red tone.Brown not only pays tribute to Jordan’s best rookie title, but also is more suitable for winter footwear. At present,  I’m afraid it’s very difficult to get started. It’s absolutely a black horse that can’t be ignored.




For traction :The traction just followed last model. but I felt there are almost the same for the model .From a front to back standpoint, the traction is incredible. Medial and lateral movements are just as impressive due to the multidirectional circles along with the soft and flexible rubber.

For the material: The material will be soft .

There are the wings logo as side .

MJ. And the other has “1984-85, R.O.Y., 2313 points, and 28.2 ppg.

Jordan’s Achievement Message: This award is great, but I think everyone is very important to his team’s contribution.That message reads: “This award is nice, but I just feel it is very important for each individual to go out and contribute to his team.”


For the supporting :The supporting just so so ,the suede material will be comfortable. you can purchase an insole with arch support if needed but other than that they are pretty much a flat based sneaker.


Brown insoles, heel brand retro LOGO.

42.5-yard insoles are about 275 mm long

Details of insole length as below :

Thickness : EUR 42.5 insoles are about 5.02 mm .




The shoe just not very heavy , it is only  440.2 G.

Overall ,Air Jordan 1 Retro High OG Rookie  Of  The Year, the upper is made of high-quality brown suede and black and white pebbled leather for a soft and comfortable feel. On the inside of the upper, there are scores and awards from Jordan in the 84-85 season, which makes this shoe a super commemorative. Although not a classic black and white red color, brown is more suitable for autumn and winter.